SOTZ/DS/ GNS

Aroma Gin Packaging/ Gabriel moses ebook/ Dodecagon Album and Vinyl/Bradley ERtaskiran Branding/ Art below the city Publication Design/poster designs/

HOMEEMAILLINKEDININSTAGRAM

gabriel moses

*

Sotz/

ds/

gns

Aroma Gin overlay thumbnail featuring a close-up of the Aroma Gin Cucumber bottle being pulled from a beige tote bag, showcasing the label and packaging details.
aroma gin
packaging
Moses Under The Skin overlay cover thumbnail highlighting the "The Visual Legacy" page
gabriel moses
ebook
Dodecagon overlay thumbnail featuring a colorful vinyl record resting against a burnt orange couch, with a jungly theme wallpaper.
dodecagon
album and vinyl
Bradley Ertaskiran overlay thumbnail featuring a white tote bag featuring the “E” framing element of the logo, hanging over the back of a chair.
bradley ertaskiran
branding
Art Below the City overlay cover thumbnail highlighting the 'Brief History' section.
art below the city
publication design
Exhibition poster overlay thumbnail cover featuring the titled “Command +” featuring a lobster, hung from the top against a beige background.
poster
designs
book design
motion design
creative direction
year:   2024
client: Gabriel moses
class:  ebook
This project focuses on designing both a book and an app that capture the distinct mood and atmosphere of Gabriel Moses, a renowned photographer and videographer. Through thoughtful layout, visual storytelling, and interactive elements, the project aims to reflect the emotional depth, cultural influence, and cinematic quality present in Moses’ work.
Image from the Arena Home catalogue showing Gabriel Moses standing in front of a large photograph of his mother as a young woman. Credit: Gabriel_Moses_Arena_Homme_AH60_GABRIEL_166-195_HR-19-2048x1714-gigapixel-standard-scale-2_00x 1
about
Gabriel Moses is a London-based photographer and director known for his striking, atmospheric imagery. He plays extensively with lighting to create a mood of mystery, drawing viewers in with a sense of intrigue. His work is driven by a deep curiosity about the story behind each image, blending fashion, culture, and storytelling in a distinctive and evocative way.
Flat lay of the Gabriel Moses book cover, featuring a dark image of a man in a white mask with the title “Moses” above his head.
creative thinking
The title, "Moses, Under the Skin," immediately tells a story, inviting comparisons to the biblical prophet by omitting Gabriel Moses’ first name. The title and imagery of a masked man evoke strong reactions, from intrigue to discomfort. Some may feel unsettled, while others connect with the idea of Moses as the chosen one. This layered narrative draws audiences in, allowing Moses to tell deeper stories through striking imagery and layout
every frame holds a quiet tension between the seen and the unseen
Spread from the Gabriel Moses book showing the “Visual Legacy” page and a top view of a man in a blue puffy dress with binoculars covering his face.
Spine of the book revealing the title and SM initials.
"The Lens of Gabriel Moses" spread featuring an image on the left page and text on the right page.
"Background and Early Influences" spread featuring an image on the left page with text and an image on the right page.
"Background and Early Influences" featuring an image taking the whole spread
"Cinematic Eye" spread featuring an image on the left page and text on the right page.
"My Mind in Film" featuring an image taking the whole spread
"Cinematic Elements in Still Photography" spread featuring an image and a quote on the left page and text on the right page.
"Cinematic Elements in Still Photography" featuring an image taking the whole spread
"Regina" featuring 2 images with the quote "IF YOU KNOW ME, YOU KNOW REGINA"
"Shaping Modern Photography" spread featuring text on the left page and two images on the right page.
"Shaping Modern Photography" featuring an image taking the whole spread
design decision
The layout approach allows his photography to take center stage while staying rooted in his identity. The typography and layout reflect a refined, editorial British aesthetic. His images carry a quiet yet powerful presence, therefor they are presented in a bold, enlarged format, giving him the voice he deserve.
Gabriel Moses book placed on a coffee table in a natural setting, with a dark color palette and a hand wearing silver bracelets in the background.
design decision
The digital direction of the app seamlessly aligns with the mood of his work—dark, mysterious, and dreamlike. To maintain this ethereal quality, transitions between pages fade smoothly, immersing users as if they are stepping deeper into the art itself.
Person holding an open spread from the Gabriel Moses book on identity, with text on the left and a black-and-white image, quote, and text on the right.
key takeaways
Working on this project was truly eye-opening, as I have a deep connection with the artist's work and the heritage behind it. It became clear that basing the design around the artist’s work is crucial to conveying the message they intended through their art.

Projects like this are always appreciated, as they offer the opportunity to discover new talent that inspires growth as a designer and allows for meaningful contributions to their work.
Up Button
HOMEEMAILLINKEDININSTAGRAM
*Next projectDodecagon carousel thumbnail featuring a colorful vinyl record resting against a burnt orange couch, with a jungly theme wallpaper.

©sotz/ds/gns-2025