re-branding
LOGO design
creative direction
year:   2025
client: bradley ertaskiran
class:  branding design
This project is about branding the Bradley Ertaskiran art gallery by creating a flexible and consistent design system, from print materials like posters and catalogs to digital platforms. The goal was to build a visual identity that feels true to the gallery’s bold curatorial voice.
Image from the Bradley Ertaskiran website showing a woman viewing an exhibition in the gallery’s Bunker section.
credit: Bradley Ertaskiran website
Sandra Brewster, Suzy Lake & Joyce Wieland
À distance appropriée
About
Bradley Ertaskiran is a contemporary art gallery based in Montreal, known for its bold, innovative exhibitions that include a variety of multimedia art. Since 2011, it has showcased both emerging and established artists in a space that blends raw authenticity with modern design. The gallery  features multiple exhibition spaces, including the distinctive “Bunker,” an underground area renowned for its unique ambiance.
Image from the Bradley Ertaskiran website showing  an exhibition in the gallery’s Bunker section.
credit: Bradley Ertaskiran website
Sandra Brewster, Suzy Lake & Joyce Wieland
À distance appropriée
creative thinking
The space showcases raw materials visible through the walls, floors, and ceilings, which plays a crucial role in shaping the gallery’s visual identity. Embracing imperfections and industrial materials, the gallery uses modern techniques to bridge the past and present, creating a refined environment where art and history come together in a dynamic way.
Bradley Ertaskiran Gray Store sign mounted on a brick building, featuring the custom logo based on his initial.
Design decisions
The Bradley Ertaskiran logo reflects the gallery’s identity through a bold, geometric 'B' and a stacked 'E' that evokes an art display stand. The 'E' becomes a standalone element—emphasizing the preservation of art and acting as a tool for framing

RAW,INDUSTRIAL,    
    TIMELESS,INNOVATIVE

Advertisement posters for a Lucas Blalock exhibition at Bradley Ertaskiran, featuring two art pieces with the gallery’s logo split across them and exhibition details displayed in the center.
Bradley Ertaskiran business cards, with the front displaying gallery information and an embossed logo in the left corner, and the back featuring a brick
Exhibition ticket for Lucas Blalock featuring one of his artworks at the top with the Bradley Ertaskiran logo overlaid, and event details printed below the image.
Credit: Lucas Blalock
Bradley Ertaskiran beige tote bag featuring the “E” framing element of the logo, hanging over the back of a chair.
Bradley Ertaskiran book catalogue featuring a minimal grid layout over a rock, with the title: “Timeless Art Forms, Transform Materiality” and the gallery name.
Bradley Ertaskiran gray merchandise T-shirt folded inside a transparent plastic bag.
Branded merchandise box propped against the leg of a metal chair.
design decisions
Raw materials such as brick, metal, and cement in the branding emphasizes the gallery's focus on preservation and transformation. Each material, much like a simple brick, holds the potential to be crafted, and transformed, reflecting how artists create and preserve their stories through their work.
Three Instagram story posts for the À distance appropriée exhibition featuring Sandra Brewster, Suzy Lake, and Joyce Wieland. The first slide shows an artwork with the first segment of the gallery logo, the center slide presents exhibition details, and the third slide features another artwork with the second segment of the logo.
Credit: À distance appropriée exhibition featuring Sandra Brewster, Suzy Lake, and Joyce Wieland.
Laptop placed on a cement floor displaying the homepage of the Bradley Ertaskiran website.
Set of three  banners for the Bradley Ertaskiran exhibition on Stephanie Temma. The first poster features artwork with the first segment of the logo, the center poster presents exhibition information, and the third poster shows another artwork with the second segment of the logo.
Credit: Stephanie Temma
key takeaways
This project revealed the deeper connections behind branding design choices. By exploring the art gallery's history, a comprehensive branding strategy was developed, rooted in the gallery’s architectural identity and curatorial approach. This ensured the brand reflected the gallery’s philosophy at every touchpoint.